Meet Andie Enomoto and Taylor Kaclik, both Seniors in Fashion Design, and creators of Cerebral Creatures, a lifestyle+fashion startup. Andie is from Honolulu, and Taylor is from Mars, Pennsylvania.
Andie: I called my parents after the first day of Freshman year and told them there was a “really abrasive” girl in my 3D class.
Taylor: Yep, that “really abrasive” girl was me…
"During our sophomore year of fashion, we learned a lot of fundamental design and construction skills but missed the freedom of creating, unblemished by being deemed a homework assignment. We would commonly meet up for coffee around the city or hang out at each other’s apartments to sketch in order to take a break from our daily Parsons routine. As our sketchbooks started to fill up, we began posting our work on our individual blogs and social media accounts. We received positive feedback from our peers and were inquired about making shirts and additions of prints. We didn’t really think anything of it in the beginning because for us, it was purely a detox from the stresses of the Fashion program.
We found that working together provided us with an amazing sense of creative energy, constantly generating new ideas from the inspiration of one another. We decided to create a joint space where we could combine our individual personal media consisting of photos, poems, thoughts, illustrations, etc. As our blog developed, we realized that our media evoked a cohesive lifestyle and aesthetic even though we grew up on opposite sides of the country. We recognized a consistency in our joint work and saw the potential of building something together. Utilizing skills we learned in our sophomore and junior year about creating brand identity, we focused on customer, lifestyle and the idea of collaboration, in order to focus the concept of what is now our company Cerebral Creatures.
Our brand philosophy stems from our delight in creation from imperfection, blending city edge and the roots of nature’s breeding into a singular lifestyle. This connection of contrasting elements was a central idea in the development of Cerebral Creatures’ identity. We couldn’t believe how seamlessly the two of us had begun working together and how valuable partnerships could be. The level of focus on passion that we were surrounded by at Parsons was unreal, and we saw the practicality and potential of connecting ourselves with our peers as well as connecting them with each other. We constructed a website for Cerebral Creatures with the hopes of providing a space where people could showcase their passions in hopes of sparking creative conversations.
This past summer we both decided to devote our break to our startup. Though students are always encouraged to focus on internships in the summer, we had both completed several in sophomore and junior year, and saw the potential and value of building a brand from the ground up. The two of us executed all aspects: from patterning, designing, and sewing, to marketing, shipping and expense managing.
Both being interested in hand made goods, we signed up for screen-printing through Parsons during our junior and senior years. We were really enthusiastic about what the course enabled us to create, everything from shirts and prints, to post cards and hangtags. We were also able to design custom packaging in order to further execute the quality of our product.
In the process of building Cerebral Creatures, we always made sure to treat it as something separate from our school design work. It has been our space to create, fueled by illustration, photography, hand made goods, and accessibility. Though at times it was difficult to manage our time between school and Cerebral Creatures, doing them simultaneously has created great momentum in both areas of focus. It also allows us to produce thoughtful gifts for our peers who we watch work so hard to do what they’re passionate about.
We started Cerebral Creatures as an outlet to express our own creativity, but over the last year and half it has transformed into a space where we are able to combine different voices. It has given us an opportunity to be active in multiple facets of a brand and to make mistakes on a small scale while being challenged to solve them. In addition, this small operation has transformed our entire Parsons experiences. Bringing our collaboration from Cerebral Creatures into the classroom during our Junior year, we began working on portfolio projects together and are now in the process of executing our partnered Senior Thesis.”
Advice to First years who want to go into Fashion:
Taylor: Never take no for an answer, but remember to stay humble and kind. Treat each day as a job interview, your teachers and peers may become some of your best connections. Always try to keep things in perspective—everyone is dealing with the same amount of work, stress and lack of sleep. Lastly, and most importantly, never complain, because honestly, no one wants to hear it.
Andie: Every opportunity is whatever you make of it. I’m sure your grandma has told you this before, and you should listen to her. The amount of genuine effort you put in directly corresponds to how much you’ll benefit. There is something to take away from every experience; it all depends on your outlook. Don’t whine, there is always someone just as talented waiting to take your place. Anyone would rather hire someone eager to learn with positive energy, than someone who may be more qualified but has a bad attitude.